MC 360visit website
MC360 is a collaborative project led by ARTE CONCERT, SOURDOREILLE and FCINQ which stages 12 rappers during a freestyle captured using the 360° technique.
After designing the graphic design for the 360° movie “La Colonie de vacances”, ARTE CONCERT & SOURDOREILLE asked FCINQ to think and design the graphic identity and post-production of the project.
How to visually dress the different artistic performances, maintain the user’s attention and enhance the 360° experience?
They made it
Lot of people have been working on this project, here is our part of people working on it.
12 graphic universes
FCINQ brought his expert eye during the freestyle shooting and his post-production approaches in order to propose :
- Adapted and dynamic turning techniques
- The development of a different motion animation for each rapper
- Increased control of 360° production
After developing together different graphic styles and animation principles, 3 motions designers created a universe specific to each artist.
This allowed us to give a distinct high definition atmosphere (or universe) for each rapper without ever losing the overall unity of the project thanks to a shared library of effects and graphic assets.
A unique experience realized with the participation of DJ Weedim, Gérard Baste, Davodka, Chilla, La Potence, Guizmo, Jarod, Imany, Still Fresh, Cheu-B, 6rano, Brav & Butter Bullets