We created a strong, inspiring brand image for amateur sports people. In order to do this, we put their idols in our campaigns and created a proximity through using expressions specific to their lives.
We ensured brand image consistency by coming up with:
- a product name, a corporate identity, logos, packaging
- a distinct and well-designed internet site
- publications of press releases
- photo shoots of brand ambassadors Luc Abalo and Pauline Ferrand-Prévot
In order to guarantee yet more consistency across the formats for 2016/2017, our decisions had to demonstrate a variety across of the rest of the range.
Our creation was inspired by the codes and the energy of sport but also the seriousness and the longevity of this French pharmaceutical laboratory.
We placed an emphasis being consistent between different devices we created in order to set up and establish a whole brand world still unknown by consumers.
This is how the STIMUM range was born – be prepared to achieve your goals!