Bon esprit & Le Crieurvisit website
Bon Esprit creates events and content, while Le Crieur handles press relations and street marketing. The two entities, both located at La Rotonde in Paris, needed to highlight their achievements through a respective site in order to promote their growing businesses.
On a un site internet !!!!
Merci FCINQ <3 @dubonesprit
They made it
Lot of people have been working on this project, here is our part of people working on it.
Both entities’ graphic charter consisted solely of a logo, with the graphical nature of their communications changing with each event. It was necessary to create a universe for each entity, while maintaining a certain homogeneity.
The site is in constant motion, either through videos, transition effects, or the logo itself, which becomes animated as users scroll through pages.
Once users land on a project page, they are incited to discover the project with a string of short presentations. The desktop grid is adapted to mobile in the form of swipable cards.
The idea was to create two graphically different sites from a single source code. The use of a SCSS pre-processor allowed the creation of style variables, enabling us to define a color palette specific to each site.
The Bon Esprit logo was animated in Native WebGL, which allows a simple PNG and a few lines of code to generate a small animation that does not weight down the page.