Both entities’ graphic charter consisted solely of a logo, with the graphical nature of their communications changing with each event. It was necessary to create a universe for each entity, while maintaining a certain homogeneity.
The site is in constant motion, either through videos, transition effects, or the logo itself, which becomes animated as users scroll through pages.
Once users land on a project page, they are incited to discover the project with a string of short presentations. The desktop grid is adapted to mobile in the form of swipable cards.
The idea was to create two graphically different sites from a single source code. The use of a SCSS pre-processor allowed the creation of style variables, enabling us to define a color palette specific to each site.
The Bon Esprit logo was animated in Native WebGL, which allows a simple PNG and a few lines of code to generate a small animation that does not weight down the page.