We created a complete e-commerce site. To launch it, we had to put in place the development of ergonomics by way of logistics, bank transactions, managing user profiles, referencing, analytics and conversion.
UX / Design
The aim of this new site was to come away from the ‘engineer’ like feel of the old site.
We opted for a luxury interface whilst keeping the some technological touches, true to the brand’s DNA. We also put in place the best e-commerce practises to assure web users that their online transactions are safe, secure and efficient.
After having analysed the brand’s needs and their catalogue, we made a collaborative decision with OPSONE, to work on a solution based on Woocommerce (WordPress’s e-commerce solution).
Less comprehensive than Magento, but a lot less heavy and easier to get along with for custom developments, we were able to develop modules that are very specific to IOMA, in particular to manage their flagship product – MA CRÈME.