Strategy & Idea
By placing the product at the center of users’ daily lives, FCINQ imagines a space with 360° communication: a smart home simply.
The concept is for an ensemble film that is authentic and modern, almost a sequence-shot. It will highlight key moments of product use, with special attention given to transitions which underline the flow and the connected characteristic of the product.
The world of cinema, already a feature of previous Legrand campaigns, is taken to the next level for the new Céliane™ with Netatmo collection, positioning it as a love brand at the very center of its users’ lives.