Idea / Strategy
We chose to develop different pathways and axis within the same site to make it inspiring, human and reassuring.
We also adapted Thales’ new digital communication charter through introducing a user-focused approach incorporating responsive web design.
UX / Design
The site’s tree was constructed to enhance the visitor’s experience when browsing the site’s content.
Our initial thinking and concept to offer internet users an accessible and comprehensive approach was in order to capture their attention and to meet their browsing objectives.
The Thales group’s graphic approach is based on web standards, adapted to different media forms, to different languages, alphabets and devices.