Strategy & Big Idea
FCINQ creates, designs and produces a series of more than 30 films highlighting the Creators’ influence on their fans, and the unprecedented character of their channel.
These creations are conceived in a contextualized way in order to offer the viewer a hyper-personalized experience and relevant contents according to the device, the place or the time of viewing. So many possibilities offered by YouTube’s programming and targeting.
Content and display
Commercials on desktop, mobile, unpublished gifs and mini-videos on display, bumper’s ads, 4×3, press announcements, dressing of subway’s corridors , ….
The 360 ° YouTube Creators campaign looks like the Youtube platform. It’s about quality contents, affinity and personalization.