Brief
Cherry Plum, the psychedelic rock duo launched a second EP – highly anticipated by their fans. To capture the spirit of their song “How Strange Is The Man”, the director, Helena Cotinier, split the video into two stages to depict the inspiration and the state of mind that the two characters experience.
How do we leave the video on a dreamy note after having shot in the Californian desert and whilst depicting the desperate need the protagonists have to write?
Le bijou d'Héléna Cotinier, How Strange Is The Man est sur notre chaine Youtube, Enjoy and share ! @CherryPlum49 les héros
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Guillaume Sola -
Josué Pichot -
Kevin Ronceray
Awards
Idea
We created an abstract universe linking real world and fantasy so as to illustrate the different stages the protagonists go through.
Technique / Mapping
We filmed the second part of the video in a room between three walls. In order to accurately recreate the scenography, we modelled the space into 3D. We then thought of live, 3D animation and then used the structure of the room to support a visual narration.
Motion
Based on the soundtrack, we brought in a theme that we animated and structured. Initially, we played with black and white, geometric shapes to create a feeling of oppression. This very cold part is followed by a much more organic and colourful part representing madness.
