The graphic design have been made by MINT teams. It was therefore important to ease exchanges between design and development, using in particular the Figma software which allows us to collaborate in real time on the templates.
We also set up a styleguide, a work page which gathers all the different text styles existing on Figma, and which is automatically synchronized with our developments, which ensures consistency and easily stays up to date with regard to possible upgrades in graphic design.
We have developed MINT on our preferred CMS: WordPress.
The Gutenberg editor allows to very easily manage articles by chaining the different tailored blocks for this project: text, title, quote, gallery, carousel, interview, push to other articles…
So publishers can create more or less long articles, and more or less enriched according to their content.
MINT belonging to the same group as TRAX, we’ve been able to pool developments to use the same tailor-made AdServer, it allows faster loading and more respect regarding the privacy of users. MINT has the possibility to program campaigns, with different display formats, and to get statistics about impressions, clicks…
As always, great care has been taken with SEO and site loading performance, in particular with a dedicated AMP version of the articles.