Brief
Since 2011, the FNAC LIVE music festival didn’t stop growing. Each year, dozens of thousands people get together on the Hôtel de Ville Square to assist to the free concerts offered by the event. The artists, all originate from different horizons, offer an eclectic stage to the parisians. This year, FCINQ is in charge of the event graphic redesign.
They made it
Lot of people have been working on this project, here is our part of people working on it.
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Charlotte Graff -
Josué Pichot -
Michael Noiville
Strategy
To give a real multi-support identity to the event, we have think about the construction of an ecosystem atypical and easy to reach, as the festival.
Idea & Design
For the aesthetism, we had to create a strong identity, understandable and sufficiently universal to as many people as possible. One of the constraints was to giving life to a new identity which have to be easily declinable, to be adapted on all the communication supports of the festival.
We have been focus on patterns, signs and geometrical shapes which represent the sound and stay timeless in graphic terms. Ridges on the new logo make possible to make it live and bring it rythm.
Photo : Sarah Bastin – Christophe Crenel – FCINQ
