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The main challenge of this redesign was to optimize the SEO ranking of the new platform. Accompanied by our partner AWE, we have created an intuitive site for users but also by search engines. Thus, they can easily find and index all of the pages, or nearly 15,000 pages since our intervention!


This project mixes 2 sources of data in a WordPress back-end: the “simple” pages, managed from the back-office, and more than 20,000 vehicle files imported each month into the WordPress database from the Parcours CRM. According to the principle of progressive enhancement, we started by creating a site that can be fully used without Javascript to allow optimal indexing by search engines. The development team then gradually added interactivity with this same language system. We also used APIs to directly connect the site to Parcours CRM and process customer requests.