Brand Identity & Design systemvisit website
Simpego is a new actor of the Insurtech, who wants to reinvent today’s insurance by adapting himself as much as possible to his customers life path.
In a few weeks, Simpego and FCINQ worked together to design and set up Simpego’s offer by creating a design system and by changing their brand identity.
Which brand image shall we give to tomorrow’s insurance? How do we rethink the user’s route to make the brand offers obvious: transparency, efficiency and control?
They made it
Lot of people have been working on this project, here is our part of people working on it.
Composed of geometrical letters in curvature, Simpego’s logo is highly readable on print and digital. Precise and original shapes, colors scheme enable to create an identity and a universal logo. The goal of the logo is to position simpego as a serious and innovative actor of InsurTech. The key factor of an attracting, dynamic, fresh and effective brand image.
The experience was rethought to allow the various targets to sign up quickly to the assurance. Whether it is via the homepage or via social ads, call-to-actions allow to specify the user’s type and offer the best insurance.
To this end, the purchase process was simplified as much as possible by offering a dynamic shopping cart. Whatever the type of insurance, the requested dates or even the number of people to insure, the results page is adaptable to the user. He notices the impact on his shopping cart instantly by changing the informations concerning the insurances. A simple and effective route, clear and transparent informations.
Simpego Design System
Because Simpego suggests an user-centric approach, it was important to build a scalable visual language that accepts and enables fast iterations.
A single source that can be changed, improved and easily expanded across time to increase the production’s speed.
This system is made of interconnected components which are the foundations of the various pages and templates. Change a single component allows to update the entire system.